![]() ![]() I’ve heard rumors that Highfive has retained a banker, so my curiosity is up. A vendor looking for more know-how, more scalability, or a more open solution. Or, the acquirer will come from within the industry. I expect to see tremendous video adoption and innovation in education and healthcare. A buyer could come from outside the industry. I figure the company is bound to be acquired soon, and I’ve been thinking about the possible matches. Highfive services can be purchased directly and are also available through channels such as NTT, Ingram Micro ,and Best Buy. It’s a mature offering with a robust web client, mobile clients, calendar integrations, and meeting room solutions. It appears to be profitable as its last fundraising, Series C, was in 2018. I estimate that Highfive has between 50-100 employees and serves between 50K-75K paying subscribers. Although WebRTC is free, there is a big difference between downloading the code and creating a scalable enterprise service. ![]() Based in Redwood City, California, the company provides cloud-delivered visual conferencing services through its own WebRTC stack. Highfive was launched in 2014, founded by two entrepreneurs at Google, Shan Sinha and Jeremy Roy. There’s all kinds of video innovation too: Avaya expanded Spaces, Cisco updated Webex, Symphony expanded its secure video services for the financial sector, and Google updated Meet with new features and made it more visible and accessible. We also saw Zoom and Pexip go public, and there’s been numerous completely new offers from Fuze, RingCentral, 3CX, Mitel, Sangoma, and more. There’s been tremendous recent activity in video that includes: Enghouse acquiring Vidyo, Vonage acquiring TokBox, 8×8 acquiring Jitsi, Verizon acquiring BlueJeans, and Serenova merging into Lifesize. I could have said that based on general trends alone, but factor in a pandemic that has impacted the use and acceptance of video and it’s a pretty safe statement. I doubt that will be true at the end of this year. Highfive is the last standalone, private video meetings provider. Enterprise Communications highfive Who Will Acquire Highfive? by Dave Michels
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